The layers of information upon
the basis of the map are split into sections: Introduction, Historical Attractions, Haunted Attractions, Pubs & Bars and Walking Routes. I wanted to bring a more playful and less traditional convention to the function of a map that would make Winchester stand out in terms of the tourism industry.
The ‘Embrace mobile’ magazine/
booklet demonstrates a celebration of video gaming. Its visual identity focuses on the 8-bit era to give that distinctive retro nostalgia that gamers have always appreciated. It was unveiled in time for the gaming industry’s universally known Electronic Entertainment Expo (E3) in June 2013, where copies were distributed.
I used the 'Google Local' icon in
conjunction with the Pac-Man icon as a partnership of mobile and gaming. The 'Local' icon disintegrates into Pac-Man where the page spreads explodes into a visual spectacle of 8-bit platform gaming. It reverts back to the 'Local' icon again to reinforce the Velti image and to show it as a business and a creative treat for
the gaming audience.
Acumentice is a healthcare consultancy using data to help improve the performance of NHS Trusts and ICSs. As the core creative I rebranded the main brand and developed their two sub brands (Evolve Learning & Sigma View). I also oversaw the creation of their websites and general webinar production.
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DRAFTED is a monthly, free
fashion and lifestyle publication
for both men and women. It is an interactive magazine bringing online and print together by the utilisation of the ‘Blippar’ app. By scanning a page the app allows you to discover a wealth of additional content through an augmented reality experience.
Since I started at DRAFTED
my responsibility as a designer was the arrangement of all elements across a large selection of spreads. These include celebrity cover features, beauty and fashion shopping, one off editorials and so on. I also designed the titles for many feature articles.
A D&AD brief where e.on were targeting the Generation Y
audience to be more efficient and considerate of their energy use. I wanted to bring not just an educational twist, but a playfulness that playing cards can commonly connect with towards the younger demographic.
As a Designer in the construction industry, I produced entire proposal documents including layout and review of content. For the proposal covers I tried to capture the structure and essence of the client’s building and it had no distinct appeal then I would present my interpretation of the client’s business or brand instead.
For the duration of the bid proposal process, I designed my own and re-designed existing infographicsthat would best explain key features of the proposal. Photography also played a part creatively where I would take my own photographs of a selection of buildings that otherwise weren’t shown in high-res for proposal materials.
I transformed a recycle bin into a jackpot machine to demonstrate an example of my playfulness within tactile design and the manipulation of a common and daily used objects purpose into something fun and unexpected.
Perspectives is a University-led economics journal at King’s College London. For a ten day period as Designer-In-Chief I designed the entirety of an issue. I was tasked to produce front and back cover artwork, layout manage all spreads, design featured titles, and update info-graphics & ads.
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The Stage is a British weekly
newspaper, website and app
covering the entertainment
industry, and particularly theatre. It contains news, reviews, opinion, features, and recruitment advertising, mainly directed at those who work in theatre. It was founded in 1880. The company also hosts an annual awards show.
During my time at The Stage I have been responsible for the creation of the core visuals for several sub brand concepts and campaigns - the main visuals being for ‘Supports’, ‘Debut Awards’ and ‘Castings’. I have also produced web banners, infographics and device ads etc. for both the newspaper and digital platforms.
A promotion of an exhibition
in India that encapsulates the country inside and out. I based
it on perspective and the way billboard advertisements in the Delhi streets of India are clutterly placed at certain angles, which is brought together within the books typeface.
Live media and publishing
company servicing the financial sector. They have a presence in consumer & commercial lending, collections & credit management, payroll & rewards, and turnaround, restructuring and insolvency (TRI) - and so on.
The inspiration that created this fictional venue was an old
Classical Portico that overlooked a river, forming this extended world beneath it. The response it gave me was a grand Greek Palace atmosphere, but with a present edge, that was ultimately a oul music venue and bar.
The brand is defined by the logo which showcases the structure of the hall and stage as an equalizer. It’s expanded into several supporting identities that morely define the down to earth nature of soul music. I wanted to create a non colour image to capture both that traditionally old elegance with the new for the present upmarket audience.
Two design tests turned micro
freelance projects. ‘Beyond’ is a visual identity of a consultancy service in the built environment sector. The other is a brochure proposing a design of a new office development for an organisation called ‘National Magazine House’.
A theme of transition where almost every page presents a letter in an illusive pop out manner to work out what
ultimately unveils the sentence ‘A Quick Brown Fox Jumps Over The Lazy Dog’ which runs through the book.
Throughout the supplement I wanted to avoid page numbers and place an ease flowing and striking tool of navigation, but to not let it detract from the black and white imagery to capture a bleakness and the unknown to the places to fit in with these stories of fiction.
An in-house POS at Big Chill’s venues, this poster shows the unique nature of their cocktail of the month poster ‘Big Tea Party’. I played on the word PARTY (ART) and produced a quirky alternative to the way we view traditional tea parties, using a drinkable paint palette and linking the colour tones as ingredients of the cocktail.
I was branding a number of
organisations including startups and ‘re-branding’ campaigns for more established businesses. To the right are certificates that allow prisoners behind bars the opportunity to be heard and recognised through creative writing. For this I designed an iconography award, medal and certificate set.
While working at Sorapol, I
was given projects that involved supporting their commercial sector, including a logo for their model/fashion designer and a publication presenting their new clothing range. I also designed dress motifs specifically for T-shirts and leggings.
The typeface is formed out of brick flooring of a large empty depot space. I used the texture of the bricks as a light source to represent the lamp posts within the space acting as search lights, shining towards each step I take walking through the depot at night.
An analysation of a saxophone player that used to perform in my local town and the people within the figure representing the activity i.e. passers by, for which surrounds him on a particular day while he plays
in his same exact spot.
I have over 10 years experience as a Graphic Designer, working for a number of established organisations across Central London which specialise in sectors such as financial servicing, media production, healthcare data, and the entertainment industry.
My work I've produced covers a distinctively broad range from branding/digital marketing campaigns involving logo creation to publications, infographics, web development/UI and installations.
I occasionally prefer to create something that involves a more tactile medium as I do think it is the most effective way of playfulness and general positive user interaction. I do very much still like working in digital media and even would try to mould that with the printed elements.
I have always had an intrigue in the illusionist/surreal aspect of design, as it's that response of the users curiosity to figure something out and getting that great satisfaction of doing so as a result.