RFI Global is the only global data & insights company focusing exclusively on financial services, covering 48 key markets. As well as being the brand guardian, I designed all of the digital & printed materal, social media, white papers & large format infographics etc.
For a Hackathon competition I designed an app that acts as a job finder and allows anyone seeking a career in journalism or media to register an article for a competition. It is judged by the competition organiser - in this case Metro - who pick the best articles. The winner is given an internship or other role for the media publication.
Acumentice is a healthcare consultancy using data to help improve the performance of NHS Trusts and ICSs. As the core creative I rebranded the main brand and developed their two sub brands (Evolve Learning & Sigma View). I also oversaw the creation of their websites and general webinar production.
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Two design tests turned micro
freelance projects. ‘Beyond’ is a visual identity of a consultancy service in the built environment sector. The other is a brochure proposing a design of a new office development for an organisation called ‘National Magazine House’.
Live media and publishing
company servicing the financial sector. They have a presence in consumer & commercial lending, collections & credit management, payroll & rewards, and turnaround, restructuring and insolvency (TRI) - and so on.
‘i’ were trying to draw more appeal to the student demographicto own its newspaper. I offered an educational reason to owning ‘i’, forming a weekly competition based website, where any students or older wanting to get their name into editorial can post their own article for a chance to be published in the saturday issue of ‘i’.
While working at Carter Wong
Design, we collaborated on a brief for Seatwave, the ticketing company. I transformed the brand’s sound wave logo into something more expansive, more like a seating plan of a stadium to show its dominance in the ticketing industry.
Based on the rise of mCommerce (mobile) this infographic displays statistics on the importance of mobile to the average consumer in Spain. I used specialised iconography and stayed away from the default conventions of pie charts and graphs. The colours are the same as is used on the Spanish flag.
The Stage is a British weekly
newspaper, website and app
covering the entertainment
industry, and particularly theatre. It contains news, reviews, opinion, features, and recruitment advertising, mainly directed at those who work in theatre. It was founded in 1880. The company also hosts an annual awards show.
During my time at The Stage I have been responsible for the creation of the core visuals for several sub brand concepts and campaigns - the main visuals being for ‘Supports’, ‘Debut Awards’ and ‘Castings’. I have also produced web banners, infographics and device ads etc. for both the newspaper and digital platforms.
An in-house POS at Big Chill’s venues, this poster shows the unique nature of their cocktail of the month poster ‘Big Tea Party’. I played on the word PARTY (ART) and produced a quirky alternative to the way we view traditional tea parties, using a drinkable paint palette and linking the colour tones as ingredients of the cocktail.
As a Designer in the construction industry, I produced entire proposal documents including layout and review of content. For the proposal covers I tried to capture the structure and essence of the client’s building and it had no distinct appeal then I would present my interpretation of the client’s business or brand instead.
For the duration of the bid proposal process, I designed my own and re-designed existing infographicsthat would best explain key features of the proposal. Photography also played a part creatively where I would take my own photographs of a selection of buildings that otherwise weren’t shown in high-res for proposal materials.
A piece of statistics that on writing may not be so surprising or have massive importance, but used so that it could be visually interpreted into what would in turn be intriguing info. I went for the theme of nature and turning the car wheel into a symbol of that, for which is specifically a flower.
A self D&AD brief to show The Copy Book as the definitive read to what true design is. I revolved around a concept of social media and how it is classed as a shallow derivititive need compared to the statements that have changed history as a representation of the importance of The Copy Book.
I was branding a number of
organisations including startups and ‘re-branding’ campaigns for more established businesses. To the right are certificates that allow prisoners behind bars the opportunity to be heard and recognised through creative writing. For this I designed an iconography award, medal and certificate set.
While working at Sorapol, I
was given projects that involved supporting their commercial sector, including a logo for their model/fashion designer and a publication presenting their new clothing range. I also designed dress motifs specifically for T-shirts and leggings.
I have over 10 years experience as a Graphic Designer, working for a number of established organisations across Central London which specialise in sectors such as financial servicing, media production, healthcare data, and the entertainment industry.
My work I've produced covers a distinctively broad range from branding/digital marketing campaigns involving logo creation to publications, infographics, web development/UI and installations.
I occasionally prefer to create something that involves a more tactile medium as I do think it is the most effective way of playfulness and general positive user interaction. I do very much still like working in digital media and even would try to mould that with the printed elements.
I have always had an intrigue in the illusionist/surreal aspect of design, as it's that response of the users curiosity to figure something out and getting that great satisfaction of doing so as a result.